In order to protect and promote traditional and regional products, the EU has introduced quality labels. ‘Rheinhessen’, for example, is a protected designation of origin:. It guarantees that the wines bearing this denomination have been produced, processed and manufactured according to a defined procedure and can be verified as coming from the specified origin. 

LEADER is an EU regional development programme which supports initiatives run by local people. The EU is providing LEADER funding of EUR 250 000 to assist with the renovation and conversion of the Wöllstein water tower into a viewing tower.

The Europepan Regional Development Fund awarded Aesku.Diagnostics GmbH in Wendelsheim, Germany, around EUR 1.2 million for a research project to develop a user-friendly rapid-test system for the detection of allergies and intolerances. The amount corresponds to approximately half of the project costs.

The EU subsidised the construction of an accessible fairground in Alzey, in the immediate vicinity of the museum and tourist information centre, with around EUR 280 000. The planned improvements will make the fairground accessible, particularly for wheelchair users and people with visual impairments. The city of Alzey is part of a model region for accessible travel.

The EU co-financed the construction of the new Steinhalle to extend the Alzey municipal museum with around EUR 440 000. The new accessible building serves to display important finds from the early history of the city dating back to Roman times. The Alzey Museum is one of the most important regional historical museums in Rhineland-Palatinate.